one pitch

•

one purpose

○

one pitch • one purpose ○

one pitch

•

one purpose

○

one pitch • one purpose ○

Growing the game across the Americas. 

Cricket Impact Group connects sport, culture and commerce to accelerate the growth of cricket across the Americas.

Through events, strategic partnerships, media and community impact initiatives, we bring together the people, brands and organizations shaping the future of the game. From creating platforms for industry leaders to connect and collaborate to delivering experiences that bring cricket to new audiences, we turn opportunities into action and ambition into impact.

With a focus on North America, the Caribbean and the wider Americas, our work is driven by a belief in cricket's potential to create commercial opportunities, connect communities and inspire the next generation.

  • CONNECT

    Connecting cricket’s people, brands, and businesses.

    We unite teams, leagues, governing bodies, brands, and industry leaders to forge partnerships, open opportunities, and reinforce cricket’s ecosystem throughout the Americas.

  • GROW

    Creating opportunities that move the game forward.

    Through events, strategic partnerships, media and commercial development, we help cricket reach new audiences, attract investment and realize its potential across North America, the Caribbean and beyond.

  • IMPACT

    IMPACT

    Making a difference on and off the field.

    We champion initiatives that harness cricket's power to engage communities, inspire young people and expand access to the game. By connecting commercial opportunity with purpose, we help create a stronger future for cricket.