Introducing a new generation to cricket. Building skills for life.

We're bringing cricket into schools across America, giving young people the opportunity to discover the game, build confidence and develop the skills to thrive on and off the field.

OUR AMBITION: 500,000 young people introduced to cricket by 2031.

Cricket has the power to bring people together, build confidence and create opportunities. Yet many young people across America have never had the chance to pick up a bat and experience the game for themselves.

Cricket Impact Play is changing that.

Through fully funded school programs, we introduce children to cricket while developing the life skills they need to thrive, both on and off the field. Working with schools, educators and community partners, we make cricket accessible, inclusive and fun, creating opportunities for young people to learn, grow and discover their potential.

Because this is about more than cricket. It's about opening doors, building confidence and helping the next generation thrive.